About Me - David

Hey all, so this one is just a bit of an introduction about myself and how & why I moved from the guy getting raw meatballs as my birthday cake to 100% plant-based!

I don’t put too much personal info on Instagram, so thought I’d give people an idea here. I’m 28, from Ireland where I grew up surrounded by the meat and dairy industry, as my family is heavily involved in dairy processing and farming. I’ve also been pretty active in sports since a child and still am, mainly playing rugby, but also football, powerlifting and have been a regular gym goer since school. As a consequence of this, my diet was very heavy on meat & dairy and this only intensified as I grew older, started training harder and wanted to increase my protein consumption. 

A typical day of eating in my late teens/early 20’s was greek yogurt with granola for breakfast, a couple of chicken breasts with pasta and some ground beef with potatoes and a bit of veg. On top of this, I probably had a liter or 2 of milk, plus lots of cheese and butter. As with a lot of people I thought this was the only way to make gains in the gym and perform on the rugby pitch.

David Cleary Vegan PT
Transition to a vegan diet
My journey to veganism probably started while working with an organic coconut water brand in California in 2013, where a vegan/plant-based diet was beginning to go mainstream and the dairy-free options were exploding. After returning to Ireland to finish my degree, I began to research this and some of the health benefits. I slowly reduced my milk consumption first and began cooking vegan meals, but still consumed a lot of meat, so much so that my birthday cake on my 24th birthday was a raw meatball cake!

After finishing college in 2014, I immediately started a company producing fresh almond milk and cashew milk, drastically reduced my dairy consumption to almost zero and started having 100% plant-based days, but the switch to veganism only happen in January 2017.

After a meaty Christmas, I could no longer face another pile of meat and stumbled across the Veganuary challenge, where you go vegan for the month of January and that was it, 2 years later I’m still vegan and the thoughts of my old diet disgust me, especially those dried up chicken breasts!

I firmly believe it’s a healthier choice, better for the environment and reduces the exploitation of animals and I want to make it as easy as possible for everyone to go vegan.

If you need more help on your journey check out my 10 week January program here. Use code "20%" for 20% off your order.